FadeAway Sports Barbershop is a barbershop with a sports theme. It is a place to enjoy the culture of sports, like basketball and football, while getting a haircut. The term "Fade Away" is a type of basketball move made before shooting the ball. It is a type of haircut where your hair gets shorter in sections to the point where it looks like it is fading.

The problem was that the original logo did not emphasize anything with sports. It lacked its own identity and was seen as "just a barbershop" due to the bold wordmark. My strategy to solve the problem was to emphasize the term "Fade Away". The design is targeted to college students, parents, and children due to being a local barbershop of Elizabethtown College and Elizabethtown High School.